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Real-time automatic control of campaign profitability
Keep track of website visitor-to-lead conversion efficiency
Evaluate and improve sales team performance with lead-to-sale conversion
Based on real values rather than estimates
Easier to control business growth through any form of advertising
Automated warnings about sudden declines in website and lead conversions
Possibility to correlate with information like weather conditions, world events, etc.
Customer value over a period of time
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